I’ve always found the idea that so many IoT startups and established companies do POCs or Proof of Concepts strange. I also find it unfortunate that many enterprises start off with POCs. Why do so many IoT vendors lead into sales opportunities with POCs with prospective customers and why do so many enterprise end users seemingly entrap these poor little startups in some hellish cycle of pre-sales POC giveaways? More often than not, when you speak to the founders of these IoT startup firms, they are frustrated by the difficulty of getting customers or prospects to pay up. So how did we into this unusual situation as a "industry"? Wasn't IoT supposed to be easy to sell? Didn't every business want it? Evidently, the answer is not exactly yes.