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Industry Insight: iOS 12 Gave Apple a Massive Ecosystem Advantage

When the latest series of iPhones are released, we love to see how they measure up to the competition.  The comparative evaluations are typically based on specs - number of cores, processor clock speed, RAM, removable storage - and increasingly on performance benchmark scores.  But what about the value that customers receive over the life of the device.  iOS 12 is enabling Apple to do something no other mobile device manufacturer is remotely able to do - keep your six-year old iPhone up to date and relevant.

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