For years the Smart Home has promised to enrich the lives of consumers and has inspired waves of manufacturer innovation such as smart speakers, intelligent thermostats and much more. While these innovations have offered incremental improvement in our home lives, the consumer reality has been a deluge of devices and services, greater complexity, and less security. In truth, the Smart Home remains elusive, the problems it intends to solve unclear. Only when manufacturers reach beyond devices and services with purpose-driven “Smart Living” solutions at home will this market cross the chasm to rapid market growth.
When the latest series of iPhones are released, we love to see how they measure up to the competition. The comparative evaluations are typically based on specs - number of cores, processor clock speed, RAM, removable storage - and increasingly on performance benchmark scores. But what about the value that customers receive over the life of the device. iOS 12 is enabling Apple to do something no other mobile device manufacturer is remotely able to do - keep your six-year old iPhone up to date and relevant.