event featured the heavyweights in the semiconductor industry on the main stage of IAA Mobility, most notably, Cristano Amon, CEO of Qualcomm and Pat Gelsinger, CEO of Intel. Both business leaders presented back-to-back keynotes that offered common and divergent perspectives on the role of silicon and connectivity in the future of the car. Collectively, Cristano and Pat outlined an ambitious future for the car founded on the projection of digital technologies of the data center and smartphone on the automobile.