The big story yesterday afternoon was Tim Cook's surprise letter to investors announcing that Apple's Q1 2019 revenue would come in far below the $89 to $93 billion guidance that it issued back on November 1st of 2018. Tim rattled off numerous factors that promoted Apple to issue a revenue warning one month prior their first earnings call of 2019. The most prominent factor - China.
neXt Curve attended the World Internet Conference 2018 in Wuzhen, China's premier conference on the digital economy and policy, which took place from the 6th to the 9th of November. This year's conference was sparsely attended by U.S. tech giants such as Apple and Google, but their absence didn't put a damper on the global scope of the event and its continued promotion of the Digital Silk Road.
While industry sages prognosticated the diminishing relevance of the tablet device category for the past three years as iPad and tablet sales slowed, Apple quietly amassed an installed base of over 400 million active iPads thanks to extended iOS device support. The newly announced iPad Pro is poised to bring about an inflection point in personal computing by changing the way we think of portable computing.
When the latest series of iPhones are released, we love to see how they measure up to the competition. The comparative evaluations are typically based on specs - number of cores, processor clock speed, RAM, removable storage - and increasingly on performance benchmark scores. But what about the value that customers receive over the life of the device. iOS 12 is enabling Apple to do something no other mobile device manufacturer is remotely able to do - keep your six-year old iPhone up to date and relevant.