Industry Insight: When Apple Goes 5G, It Matters

"Hi, Speed". There couldn't have been a more glaring hint than the splash page for the special iPhone event held on October 13, 2020. As we all suspected, Apple unveiled the 5G iPhone. But it wasn't just one phone. It was the entire iPhone 12 line up configured with what can only be the latest 5G modem and RF module. If anything, this line up is a shot in the arm for 5G that has suffered a lackluster start and growing doubt about its value to the average consumer. This is what operators around the globe have been waiting for, the 5G iPhone.

Industry Insight: Nvidia + Arm – An Industry Positive or Negative?

Shortly after Softbank announced that it was looking to spinoff or sell Arm, which they acquired in 2016 for $32 billion, the rumor mill went into full speed. Speculation ran the gamut from Intel to Apple as potential buyers. Who would court Arm? Rumors settled on Nvidia, the GPU company. Would a Nvidia + Arm union make sense? After all, Nvidia has done well and created a disruptive narrative within the semiconductor industry with its GPU-centered plot line which branches off into numerous subplots in telco networking, edge computing and various AI application domains such as autonomous vehicles, intelligent systems and smart manufacturing.

Tech Insight: Apple Silicon

At Apple’s 2020 Worldwide Developers Conference (WWDC), Tim Cook delivered the headline that we long anticipated - Macs will transition away from Intel’s x86 processors and adopt Apple’s own proprietary silicon. Why not? After all, Apple has been designing industry-leading processors for its iPhone and Apple Watch which have also powered the iPad, iPod and Apple TV. The writing was on the wall that Apple would bring the Mac into the Apple silicon fold.

Smart Living: Moving Beyond the Smart Home

For years the Smart Home has promised to enrich the lives of consumers and has inspired waves of manufacturer innovation such as smart speakers, intelligent thermostats and much more. While these innovations have offered incremental improvement in our home lives, the consumer reality has been a deluge of devices and services, greater complexity, and less security. In truth, the Smart Home remains elusive, the problems it intends to solve unclear. Only when manufacturers reach beyond devices and services with purpose-driven “Smart Living” solutions at home will this market cross the chasm to rapid market growth.

Industry Insight: Apple’s China Problem

The big story yesterday afternoon was Tim Cook's surprise letter to investors announcing that Apple's Q1 2019 revenue would come in far below the $89 to $93 billion guidance that it issued back on November 1st of 2018.  Tim rattled off numerous factors that promoted Apple to issue a revenue warning one month prior their first earnings call of 2019.  The most prominent factor - China.

Tech Insight: Apple’s Not-So-Slow-Moving Coup of The Personal Computing World

While industry sages prognosticated the diminishing relevance of the tablet device category for the past three years as iPad and tablet sales slowed, Apple quietly amassed an installed base of over 400 million active iPads thanks to extended iOS device support. The newly announced iPad Pro is poised to bring about an inflection point in personal computing by changing the way we think of portable computing.

Industry Insight: Holistic Security is Key to Meet the Digital Security Threats of Today & Tomorrow

On October 4th, 2018, Bloomberg's Businessweek released a report alleging that Chinese spies implanted a "malicious chip" into server motherboards assembled by Super Micro Computer Inc. (Supermicro), a U.S.-based Original Device Manufacturer (ODM) that manufactures servers used in hyperscale data…

Tech Insight: iOS 12 Gave Apple a Massive Ecosystem Advantage

When the latest series of iPhones are released, we love to see how they measure up to the competition.  The comparative evaluations are typically based on specs - number of cores, processor clock speed, RAM, removable storage - and increasingly on performance benchmark scores.  But what about the value that customers receive over the life of the device.  iOS 12 is enabling Apple to do something no other mobile device manufacturer is remotely able to do - keep your six-year old iPhone up to date and relevant.

Industry Insight: Apple Ushers in The Next Big Thing in Device Security & Privacy – eSIM

While eSIM's have been used in the Samsung Gear 2 3G, Google Pixel 2, iPad Pro (Apple SIM) and the Series 3 Apple Watch, the iPhone has the potential to accelerate the broader eSIM adoption among carriers across the globe laying the foundation for the next big thing in Internet of Things (IoT) endpoint privacy and security.

Industry Insight: What Facebook Got Wrong About Privacy And What You Should Learn From Their Mistake

While GDPR raises global concerns about enterprise use of consumer personal data, the media and consumers continue to confuse privacy with security and vice versa.  Can consumers effectively advocate for and protect their digital privacy when privacy and security are so easily and readily confused?

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