You are a small or medium-size business in the midst of a global pandemic that is constricting your business as governments order "non-essential" businesses to shutdown and growing consumer angst crush business activity and demand. What do you do? What can you do to survive and thrive? For many industries, surviving will require businesses to dramatically rethink the notion of business model, go-to-market approach, supply chain, sales channels, people and modality of work. All of this needs to happen with the consideration of the health and safety of employees and customers against the persistent threat of the coronavirus pandemic.
Facebook's recent investment and partnership with Jio Platforms was met with a great deal of media and industry excitement. This move was widely touted as a coming of age of Digital India. The largest US tech companies such as Facebook, Google, Microsoft are looking to expand their global fortunes in the new digital economic frontier that is India with its 1.32 billion large consumer market. What is really at stake here and what does it mean in the broader context of India's economic digitization?