Industry Insight: The IoT Pandemic Pivot

In the modern digital age, there has been no moment that has been as disruptive as what humanity is experiencing today amid the novel coronavirus pandemic. The IoT world has been shocked as the promise has been stripped away as enterprise budgets have withered as have their IoT ambitions. Yet, now more than ever, we need innovation. The IoT industry must adapt and rethink how they approach a very different market in a highly abnormal reality that may be with us for a while.

neXt Curve is joined by Steve Brumer, founder and partner of BH IoT Group to explore the following topics:

  • The state of IoT amid pandemic disruption – We discuss how the coronavirus pandemic has impacted IoT as we knew it and the state of the IoT union. Is it still strong?
  • The pandemic shift in end market priorities and opportunities – We discuss how enterprise and government priorities have changed as the pandemic has lasted far longer than anticipated and desired. We highlight some of the shifts in priorities among buyers and we discuss the new opportunities forming across industry verticals.
  • Vectors for IoT solution innovation and monetization – We discuss the angles that vendors can consider in driving innovative solutions that address the urgent and critical needs of their customers that have emerged and persist as the pandemic continues its course globally. We also talk about the monetization approaches that can help vendors capitalize on the services and solutions that will matter today.
  • Pandemic pivot recommendations – We provide our short list of actions that vendors and enterprises should take to tap the benefits of IoT and to develop new capabilities that will help them better survive and thrive during the new abnormal.

reThink Podcast featuring Steve Brumer of BH IoT Group

For more insights on neXt Curve’s 5G Technology and IoT End Market research themes contact us for a detailed briefing with one of our analysts. Follow our site to get updates and notifications of our research and our 2020 research agenda.

by

Leonard Lee

Managing Director, neXt Curve

and

Steve Brumer

Partner, BH IoT Group

August 20, 2020

This material may not be copied, reproduced, or modified in whole or in part for any purpose except with express written permission or license from an authorized representative of neXCurve. In addition to such written permission or license to copy, reproduce, or modify this document in whole or part, an acknowledgement of the authors of the document and all applicable portions of the copyright notice must be clearly referenced.

© 2020 neXt Curve. All rights reserved.

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